![]() Namo Media had raised about $2 million in funding from Google Ventures, Andreessen Horowitz and other investors. ![]() Namo Media said in a blog post that its technology would be folded into MoPub. Namo Media, founded in 2013 by three former Google employees, has worked on making it possible for advertisers to bid on native ads on exchanges such as MoPub. The mobile advertising exchange is now a critical part of Twitter's advertising business. Twitter bought MoPub for about $350 million in October. Facebook is expected to get 17.7%, eMarketer says. We power in-stream native mobile ads: Turn your content st Namo Media, San Francisco, California. Namo Abdulla is Washington bureau chief and correspondent for Rudaw, a 24-hour news channel in the Kurdistan Region of Iraq. Google is expected to dominate mobile ads with 35.7%. The startup helps developers run native in-stream ads in the midst of their. Twitter is expected to grab 3.2% of that spending. Twitter has acquired a number of startups recently, and the latest is a native mobile ad specialist called Namo Media. In the U.S., mobile ad spending is expected to increase 82.5% to $17.7 billion this year, according to research firm eMarketer. ![]() View complete Address and other information. It's expected to outpace ad growth on personal computers in coming years as people spend more time on the Web via tablets and smartphones than from PCs and laptops. NAMO MEDIA AND COMMUNICATION PRIVATE LIMITED: Business Services registered March 2009 in BHOPAL MADHYA PRADESH. TechCrunch pegged the purchase price at $50 million. The terms of the deal were not disclosed. "We have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users," Twitter's vice president of product Kevin Weil said in a blog post. The ads blend into content on mobile apps and mobile Web pages, rather than showing up in banners or pop-ups. Native ads are becoming popular with advertisers trying to reach consumers on their mobile devices. Shares of Twitter rose 99 cents or 3% to close at $33.89. SAN FRANCISCO - Twitter has bought native ads startup Namo Media to boost its advertising business as it escalates competition with Facebook and Google for mobile ad dollars. ![]()
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